by Tom Thumb from roadjunkyretreat.com
Most of the time if you want to really explore your personal boundaries, it’s best to hit the road alone. When you travel by yourself you meet more people, you’re obliged to be more independent and you can really immerse yourself in another culture as you leave your comfort zone far behind.
But at the same time part of the joy of roaming is meeting other travelers and sharing stories. So although at www.roadjunky.com we normally favour the kind of traveler who hitchhikes alone or jumps freight trains, once in a while we like to get everyone together to compare notes and inspire each other.
This January we’re meeting up in the Sahara Desert in Morocco to meditate, make music around the fire and tell tall tales from road around the camp fire. We want to get to the heart of what it means to travel and how the interior journey accompanies the outer. And of all the places we could do that, there’s nowhere like the Sahara.
As you look out on the sand dunes, the driest place imaginable, you’re reminded of an ocean frozen in time. The dunes ripple out in all directions like static waves although tiny particles of sand whip along the crest in the breeze in the timeless calligraphy of the desert. Every creature that moves - from a mouse to a beetle to a fox - leaves its track until the relentless desert winds remove all trace of fe once again.
The dunes come into their own at sunrise and sunset, their long shadows coursing across the desert and changing the colour of the sands in a magical landscape with no evidence that humans ever lived on the planet. Then as we'll be there at full moon, the entire visual show is repeated at night in lunar blue until you get the impression there's a cosmic artist up there painting the desert in melancholy brush strokes.
In the Sahara the winds are the only company and silence can be found in just a few minutes walk - a silence so absolute that you can hear the blood rushing through your veins as you open up to inner spaces you just couldn't reach meditating at home.
The Sahara Desert isn't a place most people would want to live - but it's somewhere you have to go at least once.
Photo Credit: Alex Lichtenberger
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Effective Keywords:
Do intense analysis on keywords. The relevant keywords must be grouped in an attractive, catchy ad text. Pay most time in selecting the keywords. Your focus mainly should be on generating business and not simply increase empty traffic and so make a method to avoid too common keywords and consider highly aggravated keywords. Apart from using the right keywords, it’s equally vital to ignore bound keywords, that you’re certain will not generate business. These keywords are called negative keywords. By defining the negative keywords you are controlling the clicks that visitors build once they are wanting for information not pertaining to your merchandise and services. For better understanding about the negative keywords, just enter the search string per your position and see how many invalid you’re getting. Stipulate all those keywords in ‘Not to point out my ad’. This will facilitate your get higher click through rate.
Have a Strong Negative List:
If you are selling garments, but not the accessories, be sure to create a “negative list of keywords” such as “jeweleries”, “bags” and “belts”. You do not want your ads to show when you are not providing the products that satisfy the search. By doing that, you can find a decrease in your CPC and an increase in conversion, since more relevant traffic will be flowing to your site.
Ad texts:
Placing the keywords within the ads in just not enough. You need to put the ads strategically, so that it can be easily noticed by the customers. Place the keywords within the headline plus in the ad copy. The headline must always in bold, but having the keywords in bold can increase the prospect of your ad being noticed. Another thing that is vital is that the domain name. You can purchase new domain name having the ad texts in it. This will actually increase your click through rate. If you not worrying about purchasing the domain name you may start obtaining the leads to short span of time. Having the correct ad text is the good shot procedure to success. You can hire the services of a skilled to make your ad text a heap of catchy and a focus grabbing.
Turn Off the Content Match:
People that click on Content Ads are not in the mindset to convert. If you must serve on the Content network, try to separate the AdGroups: One AdGroup for Search and one AdGroup for Content. So it is easy to trace the performance of each campaign.
Landing Pages:
When your visitors have clicked your ad’s and return to your landing page. Unless your landing page has the keyword that directed the guests to your landing page, your efforts for getting the click are exhausted. A failed click not entirely results in no revenue, but it conjointly suggests that click through ratio and low ranking eventually and the visitor would feel that, they were cheated and can lose the trust in you.
Assessment your maximum value per click as against the typical cost. Do not place higher bids, notably in the start of the PPC campaign and especially if you’re new to PPC. Start putting lower bids to determine your inserting in the PPC. Review your PPC campaign at times and make sure that your ppc campaign management has a position over others.
Know about the ways to overcome the competition of business is one of the key factor for success in any business. Competition continues to increase for all businesses, even a... (read the rest)]]>Ineffective landing page can have the ability to damage even the most successful ad banner and email campaigns. It’s like getting a horse to the well, and then realizing the fact that, the well is empty. To ensure that your campaigns are a success it’s necessary to convert every lead to a sale via impressive, hard selling landing pages. Here are six tips on designing the effective landing pages.
Maintain continuity:
This is a good way to get customers immediately and make a feel that they are on the right website and start browsing and buying. The graphics used in your ad’s must be similar to those on the landing pages. You should make use of the same graphic in both the places to create an identity.
Effectiveness:
The aim of a landing page is to create awareness and curiosity concerning your product. There may be several motives over the page, but the fundamental reality remains that the page ought to facilitate your generate leads and business.
Give the information you have promised:
If the marketing promotion said that users could read ” Know about the great tips about search engine marketing” then ensure that the landing pages will deliver the informations that you have promised. Nothing is more annoying than being misdirected by promotional emails that fail to deliver. If you deliver on what you promised you can build a trust within your customer. Failure to deliver results in mistrust.
Optimize Your Page:
You have to optimize your PPC landing page as you optimize any other pages on your site. Integrate the keywords that you are targeting in your ad groups in the title and Meta tags of your PPC landing page, as well as within the on-page copy where appropriate. Merging your on-page optimization with your Adwords ad copy and with your targeted keywords will yield the best coversion rate for your PPC campaign.
Gather personal information:
Getting a user to click through promotional emails and banner ads to reach the landing pages is the first hurdle. Once you have a user on the landing pages, you should encourage them to purchase. Because some users may be converted into customers immediately. Try to get some personal informations from the users like name and email, that will be enough. Offering a free report, offers and any other incentive via email is a great way to get the information you want.
Use targeted landing pages:
For every promotion you run, create different landing pages. If you are sending the same promotion to different target markets, make different landing pages for different targets. The more you customize your landing pages, you can easily meet the requirements of and fulfill the expectations of visitors from various campaigns, the better your conversion rate will be.
Try implementing these tactics the next time when you create a PPC-specific landing page, and check out your CTR and conversions improve!
Landing pages are those pages that customers will be redirected after clicking on a link or URL sent to them in a promotional email, or to which ad banners or... (read the rest)]]>